Recover Lost Revenue Automatically
Failed payments are the #1 cause of churn. Smart dunning works in the background to retry payments and update cards, saving you sales.
How It Works
Payment Fails
A card is declined due to expiry, insufficient funds, or fraud checks.
Smart Recovery Begins
ReordeRe enters a retry logic, attempting the charge again after 1, 3, and 7 days (customizable).
Customer Notification
Simultaneously, we send a 'Payment Update' email or SMS. If they update their card, we charge it instantly.
Why Recover Lost Revenue Automatically?
Stop involuntary churn in its tracks
Smart Retry Logic
Automatically retry failed charges at optimal times (e.g., Friday mornings) to maximize success rates.
Card Update Campaigns
Send automated, branded emails prompting customers to update expired cards with a secure link.
Customizable Dunning Flows
Set specific rules for how many times to retry and when to finally cancel.
Winback Workflows
Automatically trigger retention offers when a customer hits the cancellation page.
Involuntary Churn Reporting
See exactly how much revenue you've recovered with dunning.
Grace Periods
Keep subscriptions active while waiting for payment updates to maintain service.
Involuntary Churn: The Silent Killer
Did you know that 20-40% of all subscription cancellations are involuntary? This means the customer didn't want to leave—their card just failed.
Maybe they got a new chip card. Maybe they hit their credit limit. Maybe the bank's fraud filter triggered.
If your app just cancels those subscriptions after 3 failed tries, you are throwing away free money.
The "Smart" in Smart Dunning
Brute-force retrying (trying the card every day at midnight) is inefficient and can alert fraud filters. ReordeRe is smarter.
- Payday Logic: We prioritize retries on Fridays and the 1st/15th of the month when bank balances are highest.
- Timezone Optimization: We try to charge the card when the customer is likely awake (9 AM - 8 PM in their local time), reducing "suspicious activity" flags.
The Customer Experience
Getting a "Payment Failed" email is stressful. ReordeRe turns it into a service touchpoint.
Instead of a scary robotic error, send a helpful note: "Hey Sarah! Looks like your card expired. Click here to update it so you don't miss your coffee next week."
Our links go directly to a secure payment update form—no login required. This reduces friction and increases update rates by 2x.
Common Questions
How much revenue can I recover?
On average, ReordeRe recovers 30-40% of failed payments. For a store with $50k MRR, that can mean saving $2k-$5k per month.
Can I customize the emails?
Yes, you have full HTML control over the dunning emails. You can match your brand voice—friendly, urgent, or professional.
Still have questions?
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